If you’ve walked past the studio lately, you probably couldn’t help but notice our brand new interactive signage. When people walk by the front window, their movement triggers the opening of six sets of curtains to reveal “STICKY,” spelled out in beautiful, custom ceramic letters, courtesy of our neighbors Mudshark Studios.
With the boom in online retail showing no signs of slowing, it’s more important than ever for brick-and-mortar shops to consider how the best of digital marketing can translate in the real world. We’re using this window as an opportunity to explore just that: experimenting with all the ways interactivity can transform the potential of window displays for retailers. Whether we’re bringing a product to unexpected life or crafting a spectacle that’s impossible to ignore, we believe these types of experiences surprise and delight consumers, while giving retailers an exciting new way to stand out.