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Nike Football Interactive Media Kit

Our work doesn't always start from scratch. In this case we took existing art and turned it into an attention-grabbing digital experience.

When Nike wanted to kick up interest in its Improv line of soccer apparel and gear, it asked Sticky to design a multimedia press kit to distribute throughout the Asia/Pacific region. Utilizing illustrations already established for the Nike Improv print campaign, Sticky expanded on the artwork and added animation, transitions, and a stylized setting for the interactive format. The final hand-packaged media kit included custom cut and printed cards, tied with a shoelace bow.

  • The hand-assembled presentation scored big in appealing to the 500 targeted recipients.