When boutique agency Figure 8 asked us to create a brand video for Tempur-Pedic, we were excited. Memory-foam mattresses that started off as a NASA® experiment? Tell us more. The reality was, there was a looming sales meeting and the Tempur-Pedic team needed a video right away to add to their quarterly presentation.
While founded in science, memory foam was now the stuff of sweet dreams—premium ergonomic mattresses and pillows plus high-end linens and accessories. Tapping into the brand’s current library of feel-good footage, photographs, and graphics, we were able to edit and animate a video the client loved. Following the Tempur-Pedic sales meeting, the branded clip was rolled out to multiple customer touch points, including website, in-store, and affiliate locations.