UPC is one of Europe’s largest telecommunications companies, with 12 subsidiaries across the continent. When it wanted to boost business in a big way, UPC came to Sticky to create an internal multimedia campaign to motivate its sales managers.
For this campaign, we crafted our theme around intergalactic superheroes—each superhero being a CEO of a UPC subsidiary. We created custom space posters and CEO action figures to complement the starlog-style microsite. The online experience included weekly webisodes and regularly updated team statistics as the teams battled it out for best sales and customer service. The results? Out of this world.